After ten years working in B2B marketing and sales teams, I have seen the same challenge come up time and again. The goals and ambitions of business leaders when it comes to marketing are often far beyond what the budget allows.
If marketing teams could keep producing fresh content without the cost and risk of bringing in full time designers, they would be able to do so much more. They could connect with more of their ideal customers using content that speaks directly to their needs and pain points.